OREM, UT — (Marketwire) — 05/26/09 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that DaveRamsey.com, a leading financial education site, selected the Omniture Online Marketing Suite(TM) to improve its customer experience and achieved 579 percent total ROI.

Dave Ramsey is a nationally recognized personal finance expert who took his rapidly growing business online as DaveRamsey.com more than 10 years ago. The popular site offers visitors many financial tools and resources. The site was an early adopter of Web analytics, using a few basic tools to collect and examine data, but lacked a system to leverage it in an actionable way. The DaveRamsey.com Web team knew they were not maximizing the potential of their Web site and needed a more sophisticated solution.

“We saw an opportunity to optimize the experience for our customers seeking to better manage their finances and knew we needed a market-leading solution to do the job. After extensive research. we selected Omniture,” said Tony Bradshaw, VP of Internet Business and Technology for DaveRamsey.com. “Omniture helped us create a better and more relevant experience for our visitors and in the first full year using the Omniture Suite, we have achieved a 579 percent return on our total investment through increased conversions in the form of online store sales, financial course sign-ups and live event ticket sales.”

DaveRamsey.com first deployed Omniture SiteCatalyst® and Omniture Discover® to better measure online metrics and understand visitor activity and purchases of financial tools and tickets to live events. Dave Ramsey’s Live Events group conducts over 20 educational events each year, with 60 percent of ticket sales occurring on the Web site. Using Discover, Ramsey’s team found that only 10 percent of online visitors ever made it to the pages advertising tickets for an event in their area. This meant that opportunities existed to ensure visitors saw banners or links to events in their area. The Web team then used Omniture TestTarget(TM) to identify visitors by location and present them with a homepage banner about an upcoming Live Event in their market. Once a visitor clicked-through the event banner, the Web team used TestTarget to modify the subsequent pages shown and checkout process, to follow the local market theme. For visitors in an area without Live Events, Ramsey’s team replaced event banners and messaging with online-only product offers to ensure relevancy.

“Omniture TestTarget allowed us to localize the site to each visitor and present them with an integrated experience, from banner click to event checkout,” explained Bradshaw. “Displaying local event advertisements to the appropriate visitors has increased these ticket purchases by up to 75 percent in some markets in less than 60 days.”

About Omniture Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture’s nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright © 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements Omniture management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture’s quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company’s expectations.

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Omniture Press Contact Dariana Lau 415.963.9459 Email Contact