Author Archive

Solving media overload takes a single word – by Mark Hurst – Good Experience

Solving media overload takes a single word –  by Mark Hurst – Good Experience

As the digital vanguard goes, the rest of the online users eventually follow. Consider this example: noted designer Khoi Vinh wrote a few days ago…
I have access to Netflix, DVDs and torrents for everything I could ever want to watch and yet no time to watch them. #torture
If you’re not there, you probably will be [...]

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Book review: Hamlet’s Blackberry – Good Experience

Book review: Hamlet’s Blackberry – Good Experience

If you or someone you love feels overloaded by technology (email, Twitter, i-everything) and is open to a solution, read on! (Everyone who has no issues, continue on to a Twitter feed of your choice.)
OK. For those of you still here: let’s talk about how to attack the problem.
Any discussion of information overload has – [...]

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One social media tip: first build a good customer experience – Good Experience

One social media tip: first build a good customer experience – Good Experience

I recently gave a keynote talk to, let’s call them, the Spatula Council of America. And after extolling the benefits of a strategy built on a good customer experience, the Q&A turned to social media. It always seems to turn to social media these days, for whatever reason, so I was ready for it.
“How should [...]

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Customer experience and the importance of seeing – Good Experience

Customer experience and the importance of seeing – Good Experience

By Mark Hurst (mark@goodexperience.com)
Years ago we surveyed our employees at Creative Good and found that the single most popular undergraduate major was, of all things, art history. Since then we’ve always given extra points to any job applicant with that major, since art history teaches people how to see. And knowing how to see is [...]

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All customer experience is local – Good Experience

All customer experience is local – Good Experience

American readers of a certain age will remember the late Tip O’Neill – the white-haired, bulbous-nosed Speaker of the House throughout most of the 1980s. For many people he’s best known for his dictum that “all politics is local.” Elections are won and lost – legislation is passed or defeated – through person-to-person relationships, not [...]

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Customer experience includes distribution – Good Experience

Customer experience includes distribution – Good Experience

One of my favorite lessons in customer experience came via the Loch Ness Monster hunter. Back in 1995, in my last semester in grad school, I signed up for a class in patent law taught by the late Professor Robert Rines (see Wikipedia), an engaging, friendly lecturer who also happened to be a pre-eminent hunter [...]

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Over-sharing: problems with social networking and privacy – Good Experience

Over-sharing: problems with social networking and privacy – Good Experience

Just a tip that “over-sharing” is a topic coming soon to your favorite media source. The story goes like this: with the rise in popularity of social networks (Facebook, Twitter, Flickr, etc.), users have been encouraged to share – usually publicly, with the world – all sorts of data about themselves, their relationships, and their [...]

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